LBM is developing and marketing leading life-style and consumer related brands through licensing, advising and marketing with specific focus on women, ethnical groups and ethical consumers. The objective of LBM is to, via its partners and collaborations, become an internationally leading and innovative developer of consumer related brands with focus on the world’s fastest growing economies; the BRIC-countries, the Middle East, Africa and Turkey.

LBM is active in the business areas Brand Licensing, Brand Management and Brand Communication, which complete the whole value chain. There are no sharp borders between the business areas, but all employees and partners at LBM work in close communication to each other independently of which business area they represent.