The business area Brand Licensing is conducted  under the management of LBM Managing Director Mahesh Jayanarayan. Mahesh Jayanarayan has since the mid-1990s acted as owner and advisor to a large number of companies in different industrial sector world-wide. Before that, Jayanarayan spent more than 10 years in senior positions within the financial sector, among others at Morgan Stanley.

He is currently providing brand management expertise to leading companies and regional governments in the UK.